Systems Economics Lexicon · Economic Agents and Relationships

Co-Customer

An economic agent using the enterprise’s product jointly with the customer.

StatusSupporting term
SectionEconomic Agents and Relationships

Understanding Co-Customer

The construct exists because many real transactions involve more than one consuming party, such as a payer and a user, or two users under different contracts, and a single-customer model cannot represent them without distortion. Co-customers arise from a dual event: an enterprise’s product simultaneously fulfills two activities in two different agents’ operations, such as a transaction platform connecting a buyer and seller, or a credit card network connecting an issuing and acquiring bank. A separate marker records which resource type flows between them (Product, Payment, or Information) and which party touches it first, and by convention the agent placed in the Customer Locus (rather than Co-Customer) is the one receiving the resource, so that a non-terminal Terminal Case Marker still leaves room to describe a second product tier. Co-Customer situations split into two subtypes based on the Relationship Type Marker in the Co-Customer Field: Parallel Customer, where both co-customers share the same type of contractual relationship with the enterprise, and Primary/Secondary Customer, where only one co-customer holds a contractual relationship with the enterprise.

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